- 24 May, 2018
- 29 Comment 23.8k Views
Ask a marketer or business owner what they’d like most in the world, and they’ll probably
tell you “more customers.” And what often comes after customers on a business’s wish
list? More traffic to their site.
There are many ways you can increase traffic on your website, and in this guide, we’re
going to share 25 of them.
1. ADVERTISE
This one is so obvious, why not start here? Paid search, social media advertising
and display advertising are all excellent ways of attracting visitors, building your
brand and getting your site in front of people. Adjust your paid strategies to suit your
goals — do you just want more traffic, or are you looking to increase conversions, too?
Each paid channel has its pros and cons, so think carefully about your objectives before
you reach for your credit card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need
to target high commercial intent keywords as part of your paid search strategies. Yes,
competition for these search terms can be fierce (and expensive), but the payoffs can
be worth it.
2. GET SOCIAL
It’s not enough to produce great content and hope that people find it — you have to
be proactive. One of the best ways to increase traffic to your website is to use social
media channels to promote your content. Twitter is ideal for short, snappy
(and tempting) links, whereas Google+ promotion can help your site show up in
personalized search results and seems especially effective in B2B niches — where
LinkedIn is also effective. If you’re a B2C product company, you might find great
traction with image-heavy social sites like Pinterest and Instagram.
One of the best ways to increase traffic to your website is to use social media channels
to promote your content.
3. MIX IT UP
There is no magic formula for content marketing success, despite what some would have
you believe. For this reason, vary the length and format of your content to make it as
appealing as possible to different kinds of readers. Intersperse shorter, news-based blog
posts with long-form content as well as video, infographics and data-driven pieces for
maximum impact.
4. WRITE IRRESISTIBLE HEADLINES
Headlines are one of the most important parts of your content. Without a compelling
headline, even the most comprehensive blog post will go unread. Master the art of
headline writing. For example, the writers at BuzzFeed and Upworthy often write upward
of twenty different headlines before finally settling on the one that will drive the most traffic,
so think carefully about your headline before you hit “publish.”
5. PAY ATTENTION TO ON-PAGE SEO
Think SEO is dead? Think again. Optimizing your content for search engines is still a
valuable and worthwhile practice. Are you making the most of image alt text? Are you
creating internal links to new content? What about meta descriptions? Optimizing for
on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
6. TARGET LONG-TAIL KEYWORDS
Got your high commercial intent keyword bases covered? Then it’s time to target long-tail
keywords, too. Long-tail keywords account for a majority of web searches, meaning that if
you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
7. START GUEST BLOGGING
Before you say it — no, true guest blogging isn’t dead, despite what you may have heard.
Securing a guest post on a reputable site can increase traffic to your website and help
build your brand into the bargain. Be warned, though — standards for guest blogging
have changed radically during the past eighteen months, and spammy tactics could result
in stiff penalties. Proceed with caution. Think SEO is dead? Think again.
8. INVITE OTHERS TO GUEST BLOG ON YOUR SITE
Guest blogging is a two-way street. In addition to posting content to other blogs, invite
people in your niche to blog on your own site. They’re likely to share and link to their
guest article, which could bring new readers to your site. Just be sure that you only post
high-quality, original content without spammy links, because Google is cracking way
down on low-quality guest blogging.
9. GO AFTER REFERRAL TRAFFIC
Rather than begging other sites to link back to you (a tedious and time-intensive process),
create content that just begs to be linked to. When Larry wrote about the kick in the
proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link
from Ars Technical in the Editor’s Pick section alongside links to The New York Times
and National Geographic. Not too shabby — and neither was the resulting spike in
referral traffic. Learn what types of links send lots of referral traffic, and how to get them,
in this post.
Rather than begging other sites to link back
to you, create content that just begs to be linked to.
10. POST CONTENT TO LINKEDIN
This is one of my favorite as i generated more than 25,000 followers by providing them
value added services and great content. LinkedIn has become much more than a means
of finding another job. The world’s largest professional social network is now a valuable
publishing platform in its own right, which means you should be posting content to
LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase
your profile within your industry — especially if you have a moderate to large following.
11. IMPLEMENT SCHEMA MICRODATA
Implementing schema (or another microdata format) won’t necessarily increase traffic to
your website on its own, but it will make it easier for search engine bots to find and
index your pages. Another benefit of using schema for SEO is that it can result in better
rich site snippets, which can improve click-through rates.
12. LINK INTERNALLY
The strength of your link profile isn’t solely determined by how many sites link back to
you — it can also be affected by your internal linking structure. When creating and
publishing content, be sure to keep an eye out for opportunities for internal links. This not
only helps with SEO, but also results in a better, more useful experience for the user
— the cornerstone of increasing traffic to your website.
When creating and publishing content, be sure to keep an eye out for opportunities for
internal links.
13. INTERVIEW INDUSTRY THOUGHT LEADERS
Think interviews are only for the big leaguers? You’d be amazed how many people will
be willing to talk to you if you just ask them. Send out emails requesting an interview to
thought leaders in your industry, and publish the interviews on your blog. Not only
will the name recognition boost your credibility and increase traffic to your website, the
interviewee will probably share the content too, further expanding its reach.
14. DON’T NEGLECT EMAIL MARKETING
So many businesses are focused on attracting new customers through content marketing
that they forget about more traditional methods. Email marketing can be a powerful tool,
and even a moderately successful email blast can result in a significant uptick in traffic.
Just be careful not to bombard people with relentless emails about every single update
in your business. Also, don’t overlook the power of word-of-mouth marketing, especially
from people who are already enjoying your products or services. A friendly email reminder
about a new service or product can help you boost your traffic, too.
15. MAKE SURE YOUR SITE IS RESPONSIVE
The days when internet browsing was done exclusively on desktop PCs are long
gone. Today, more people than ever before are using mobile devices to access the
web, and if you force your visitors to pinch and scroll their way around your site, you’re
basically telling them to go elsewhere. Ensure that your website is accessible and
comfortably viewable across a range of devices, including smaller smartphones.
16. MAKE SURE YOUR SITE IS FAST
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site
takes forever to load, your bounce rate will be sky high. Make sure that your pages
are as technically optimized as possible, including image file sizes, page structure
and the functionality of third-party plugins. The faster your site loads, the better.
17. FOSTER A SENSE OF COMMUNITY
People want to speak their minds and weigh in on subjects they feel passionately about,
so building a community into your site is a great way to start a conversation
and increase traffic to your website. Implement a robust commenting system through
third-party solutions such as Facebook comments or Disqus, or create a dedicated forum
where visitors can ask questions. Don’t forget to manage your community to ensure that
minimum standards of decorum are met, however.
18. MAKE YOURSELF HEARD IN COMMENT SECTIONS
You probably visit at least a few sites that are relevant to your business on a regular basis,
so why not join the conversation? Commenting doesn’t necessarily provide an immediate
boost to referral traffic right away, but making a name for yourself by providing
insightful, thought-provoking comments on industry blogs and sites is a great
way to get your name out there — which can subsequently result in driving more traffic
to your own site. Just remember that, as with guest posting, quality and relevance are key
— you should be engaging with other people in your niche, not dropping spam links on
unrelated websites.
19. EXAMINE YOUR ANALYTICS DATA
Google Analytics is an invaluable source of data on just about every conceivable aspect
of your site, from your most popular pages to visitor demographics. Keep a close eye
on your Analytics data, and use this information to inform your promotional and content
strategies. Pay attention to what posts and pages are proving the most popular. Inspect
visitor data to see how, where and when your site traffic is coming from.
20. GET ACTIVE ON SOCIAL MEDIA
It’s not enough to just share content through social channels — you need to actively
participate in the community, too. Got a Twitter account? Then join in group discussions
with relevant hashtags. (We love #PPCchat!) Is your audience leaving comments on
your Facebook posts? Answer questions and engage with your readers. Nothing turns
people off quicker than using social media as a broadcast channel — use social media
as it was intended and actually interact with your fans. You’ll find more tips for social
media marketing here.
21. SUBMIT YOUR CONTENT TO AGGREGATOR SITES
Firstly, a disclaimer — don’t spam Reddit and other similar sites hoping to “hit the jackpot”
of referral traffic, because it’s not going to happen. Members of communities like Reddit
are extraordinarily savvy to spam disguised as legitimate links, but every now and again,
it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a
relevant subreddit, submit your content, then watch the traffic pour in. Or try aggregators
that focus on a specific industry, like Inbound.org for marketers.
22. INCORPORATE VIDEO INTO YOUR CONTENT STRATEGY
Text-based content is all well and good, but video can be a valuable asset in both attracting
new visitors and making your site more engaging. Data shows that information retention
is significantly higher for visual material than it is for text, meaning that video is an
excellent way to grab — and hold — your audience’s attention, and boost traffic to your
website at the same time.
23. RESEARCH THE COMPETITION
If you haven’t used software like BuzzSumo to check out what your competitors are up
to, you’re at a huge disadvantage. These services aggregate the social performance of
specific sites and content to provide you with an at-a-glance view of what topics are
resonating with readers and, most importantly, making the rounds on social media. Find
out what people are reading (and talking about), and emulate that kind of content to
bring traffic to your website.
Video is an excellent way to grab — and hold — your audience’s attention, and boost
traffic to your website at the same time.
24. HOST WEBINARS
People love to learn, and webinars are an excellent way to impart your wisdom to your
eagerly waiting audience. Combined with an effective social promotion campaign,
webinars are a great way to increase traffic to your website. Send out an email a week
or so ahead of time, as well as a “last chance to register” reminder the day before the
webinar. Make sure to archive the presentation for later viewing, and promote your
webinars widely through social media. If you’re wondering how to do a webinar, click
the link for some tips.
25. ATTEND CONFERENCES
Whatever industry you’re in, chances are there are at least one or two major conventions
and conferences that are relevant to your business. Attending these events is a good
idea — speaking at them is even better. Even a halfway decent speaking engagement
is an excellent way to establish yourself as a thought leader in your industry and gain
significant exposure for your site.
ABOUT SHEHZAD QURESHI
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Wishing you all the best of 2022. See you next week.
Regards and Love
Shehzad Qureshi
Entrepreneur & Group CEO
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