Dear Followers / Fans / Students / Great Leaders / Entrepreneurs and Awesome Readers,
What’s the role of a product video in marketing?
Today, we will talk about this way of promoting your online store.
If a picture is worth a thousand words, a video is worth a thousand pictures. In the world where people prefer watching to reading, this statement is as relevant as ever. According to the latest data, 72% of people would rather watch videos than read product descriptions to learn about the product. What’s more, after watching a product video consumers are 64-85% more likely to make a purchase! As you can see, creating product videos is a must if you want to promote your Online store on YouTube and make a lot of money.
In this article, we will explain how you can create product videos and earn thousands of dollars.
Your marketing strategy should be smart but really simple! You buy a product from an online store, record a product video and upload it to one of your YouTube channels. After that, you add a YouTube link to the product description and watch the number of sales increasing. That’s it! John chow did this simple trick in 2010, He bought a business card printer from amazon and made an 8 minutes video "The Paperless Office with ScanSnap and Evernote" and got 100,000 views and sold 800 printers in less than first 48 hours as an affiliate to Amazon.
The beauty of this promotional strategy is that you create a product video once, and it works for you and brings you money as long as it exists. For example, during the last week, only one product video has brought me $400! And it will continue making money for me although it won’t take me any effort.
So, if you do not take advantage of ecommerce product videos yet, it’s high time to start. And it will help you.
Let’s go through step-by step guide on how to create a product video and significantly boost your sales!
Table Of Contents
Step 1. Preparing for the product video creation
1. Purchase the item for your eCommerce video
2. Create a YouTube channel for your eCommerce product videos
3. Choose a device you’ll use to film the product promotion vide
4. Find a quiet place
5. Keep your background clean
6. Take care of light
Step 2. Creating a winning script for your product promotion video
Step 3. Using the eCommerce product videos for marketing
Step 1. Preparing for the product video creation
Making a product video is not a difficult task, but you need to make some preparations.
1. Purchase the item for your eCommerce video
Pick the products you want to review in your video. As a rule, we buy the items that:
Are the best sellers in Amazon or Ebay or any good web-store in your local area
Have lots of positive reviews
Have a highly promising potential - Price range below $ 100 and solves a problem
It’s up to you what to focus on!
In this case, study we will view the example of a product called Kawaii Canvas Backpack with Cat Print.
2. Create a YouTube channel for your eCommerce product videos
To promote your store with the use of product videos, you first of all need to have a YouTube channel.
To get it, create a Google account, sign in to YouTube and follow the instructions which will appear on the screen. If you have any problems, feel free to use this guide.
We have already customized YouTube channel and it looks like this:
3. Choose a device you’ll use to film the product promotion video
To record a video, you can use a smartphone, a webcam, or a video camera. Nowadays, they all have the necessary features to make great videos, so choose a device that you can afford (and like the most).
You need to find a place where you will record your videos. Ideally, it should be a place where nobody will bother you. This aspect is very important because people are not likely to watch a product video where, for example, wild dogs are barking in the background. So make sure that your workspace is quiet.
5. Keep your background clean
Your video will look unprofessional if your background is not clear enough! So, before making a product video, tidy up your room and take all unnecessary things from your working desk!
6. Take care of light
Make sure that you have plenty of light, so people could see what products you’re reviewing. Record a product demo video and provide a little bit of extra light if it’s necessary.
Step 2. Creating a winning script for your product promotion video
Once the preparatory work is done, it’s time to think about the message you want to deliver to your viewers. Even if you’re a good speaker, you need to write a product video script. This way, your speech will be more attractive, memorable and persuasive. Here are some tips for you.
Concentrate on the product
Product videos should be focused on the product itself, not on you!
When people make reviews for the first time, quite often, they try to impress their audience by talking about their lives or how they’re feeling right now or any other unnecessary things. Frankly speaking, no one wants to watch how you speak about you, you, and you.
People click on your videos to get the information about the product, so focus on its features and advantages.
Keep it short
A product video should be short and informative. You only have a couple of minutes, so concentrate on what is important. We recommend you to make product videos that are no longer than 2-3 minutes. Show your audience how this product looks from all angles (15-30 seconds), how it’s made (1 minute) and how it works (1-1.5 minutes).
If a product video is too long, about 60% of people will avoid watching it!
Explain your thoughts
When describing a product, explain to people WHY you like it. For example, “I like this T-shirt because it’s made of 100% cotton and it’s really pleasant to touch”. When you start making arguments and justify your opinion, people start gaining trust to your eCommerce product videos and buying from you.
Share the user experience
When people watch a product video, they want to know a little bit more than just about colors, shapes and sizes. Actually, they want to know about other users’ experience! So try to show your audience how you could use this product in your life, but do not overload your speech with personal details! Remember, you have to tell your viewers about the product, not about you!
Don’t lie
Do not take your viewers for fools and do not try to persuade them that this item is cool, although it’s not! It looks really awful when a review maker says “Wow, I like it so much! This T-shirt is so awesome! The colors are so bright” and demonstrates a T-shirt that looks like an old doormat.
If you understand that an item has a low quality and you really have nothing to say about it, it’s better to look for another product for your review (and probably, for your store offer, too).
Include a call to action
At the end of your video, you have to encourage your audience to do what you expect from them. You can use a direct call-to action, for example, “Click the link below to buy this product” OR you can give people a reason why they should take a desired action, for example, “As I know, this product is on sale now. Click the link below if you want to save your money”.
Step 3. Using the eCommerce product videos for marketing
I hope you have successfully recorded your first product video. Now you have to learn how to make the most of it!
Here is your action plan:
1. Upload your product promotion video on your YouTube channel.
2. Write a title for your video. It should be the same as the name of your product. At the end of your title, add the keywords “Review” or “Unboxing”.
3. Write a short description! Sometimes we create a unique text, but more often, we just use our product video script.
4. Add a call to action to your description. For example, “Get yours HERE” or “Buy an extra one TODAY while it’s on SALE”.
5. Insert a UTM mark into your product link. It helps you gather some statistical data and track your advertising campaign. Go to Google Analytics and find the tool Campaign URL Builder. After that, fill in the highlighted fields:
Website URL – add the link to your product;
Campaign Source – write your traffic source;
Campaign Medium – name your advertising campaign;
Campaign Name – write the name of your product.
Then copy the generated URL and add it to your YouTube video’s description.
This link looks too awkward now, but don’t worry about it! After publishing your video, it will have nothing remarkable! The viewers won’t notice a thing!
6. Make a cover for your YouTube video. We recommend you to create a special picture with the name and the photo of your product in it. Such thumbnails are very clickable and attractive for viewers!
After making a picture, you need to upload it to your YouTube channel. This is only possible if your YouTube channel is verified.
7. Publish your eCommerce video, copy its URL and put it in your website product description. Do the following things:
Click the “Share” button.
Select the “Embed” icon.
Near your video, you will see a code. Copy it.
Go to your store, open your product description and click the “Text” button.
8. Ask your family and friends go to your channel, watch your video till the end, like it and leave some comments. Thanks to this, your videos will be indexed better by search engines.
9. Repeat all the previous steps with any other products.
10. Relax and look at how much money is running into your pocket
