To succeed in ecommerce, you need three things: in-demand products to sell, the skills to market them, and the drive to succeed.
You already have the winner’s mindset—you’re continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s why we update this list every year to help you uncover new trending product ideas.
In this list, you’ll find 12 trending products in 2020 that will activate new business ideas—or, you may find a great product to add to your existing store. Since each trending product is meant for a distinct audience, we’re also sharing niche-specific tips for reaching new customers.
The products on this list are the top trending product categories during Sept 1–Dec 31 2020 on the Shopify platform.
Trending products to sell in 2020
Browse our list of trending products in 2020 you can use to start your online business.
- Peel-off face mask
- Nail polish
- Exercise bands
- Water bottles
- Blankets
- Yoga and pilates mats
- Kayak accessories
- Jigsaw puzzles
- Kitchen and dining room furniture
- Rugs
- Board games
- Laptop skins
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1. Peel-off face mask
Looking for a trending product to sell in the beauty industry? Peel-off face masks are seeing an increase in interest across Google Trends, Oberlo, and Amazon.
According to search data from Keywords Everywhere, the term “peel off face mask” receives 30,000 searches per month, with the phrase “face peel” receiving another 27,100 searches per month, variant “charcoal face mask” receiving 41,000 searches per month, and “facial mask” 81,000 per month.
Keywords Everywhere also shows that, for YouTube, the top 20 videos for “peel off face mask” are seeing an average of 5.3M views—with topics ranging from how to use a peel-off face mask for the first time to how to create your own at home.
When selling trending items in health and beauty, focus on visual platforms like Instagram and YouTube. You could partner up with influencers in the space and run Instagram ads to make sales quickly. A more sustainable option is to create your own Instagram profile and publish content around your face peels and masks.
For example, you could:
- Do a Q&A on Instagram Live on how to use your face mask for the first time
- Repost user-generated content
- Run a contest
- Make Instagram Stories highlighting product features
- Publish product posts with shopping tags
- Create funny Reels to promote your products
- Publish carousel posts
Why are product trends like this great for selling items online? You can easily expand your product line to include other popular products in the beauty sector to maximize your potential sales.
2. Nail polish
Thanks to a new trend in designer nails among the younger population, the global nail polish market expects to reach $15.6 billion by 2024, growing at a compound annual growth rate (CAGR) of 9.5%, according to new information from Grand View Research.
According to Google Trends, the term “nail polish” began trending up again in March 2020, seeing an average 246,000 searches per month.
The younger generation is starting to experiment with new nail trends, driving demand for nail products including, enamel, varnish, and lacquer. These are expected to be the fastest growing color cosmetics segment because of its innovative textures and effects.
If you want to turn your nail polish into a bestseller, market this trending beauty product on Instagram and Pinterest. Similar to peel-off face masks, above, you can find influencers to work with and run different social ads to different customer groups to drive sales.
Pinterest is showing a sharp uptick in interest for “nails” and related terms, including “nail ideas” and “nail designs”:
You could use Pinterest to create inspiration boards for different nail experiments and trendy designs for potential shoppers.
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On Instagram, focus on publishing carousel posts, which work well for two reasons:
- You can show off all the different nail polish styles and color shades in your store.
- No matter what size following you have, carousel posts receive up to 5.13% higher engagement compared to regular posts, according to research from SocialInsider.
3. Exercise bands
Exercise resistance bands have quickly become one of the best selling products online, to no surprise. Given mandatory government shutdowns of gyms around the world due to the coronavirus, there’s been a growing trend in at-home exercise equipment.
According to Keywords Everywhere, top searches are:
- Resistance bands: 673,000/mo
- Exercise bands: 25,000/mo
- Exercise resistance bands: 5,300 /mo
By focusing on niche products like exercise resistance bands, you can create blog, video, and social media content around at-home workouts. Doing this, your store will attract higher quality leads more likely to buy your products.
Since at-home exercise may keep trending for a long time, you can also build a brand around fitness and optimize your product pages to rank in Google and bring in organic traffic. You can bundle together resistance bands with other trending products in your store or run Google Shopping and Facebook ads to target high-intent buyers and drive immediate sales.
4. Water bottles
The global reusable water bottle market is already valued at $8.1 billion as of 2018, and is expected to continue growing by a CAGR of 3.9% until 2025. Trend data from Keywords Everywhere shows the following search volume:
- Water bottles: 103,000/mo
- Reusable water bottles: 27,100/mo
- Sports water bottle: 14,800/mo
- Custom water bottles: 22,200/mo
Google Trends data also shows a steady increase in interest for water bottles, which indicates an increase in demand for this trending product you can add to your online store.
Increasing threats to the environment from non-reusable bottles and the rise in people leaning toward a healthy lifestyle drive this trend. Your target audience is likely to be more health-conscious and aware of the harmful effects of one-time-use bottles.
To market this bestseller, you’ll want to show these water bottles in use. For example, you could run a contest where customers post pictures of their water bottle out in the wild. Or, create staged photos of the water bottles in an eco-friendly setting and post them on social media and use them in ads.
You can build a Custom Audience in Facebook Ads Manager and target specific groups of people. Or, run Google Ads for the keywords “reusable water bottles” so you can target customers actively searching for similar products.
5. Blankets
If you want to sell a product that has a high-profit margin, look into selling blankets.
These days, consumers are spending more and more money keeping their homes cozy and warm during colder seasons. According to research by Future Market Insights, the increase in demand is driving the blanket market, valued at $6.6 billion in 2018, to reach an estimated $9.9 billion by 2027, growing by a CAGR of 4.6%.
Google Trends confirms this research by showing a noticeable uptrend over the past few years, with sharp peaks during the winter.
Research also shows that people are leaning more toward sustainable blankets that are also modern, decorative, stylish, and comfortable—like wool, which retailers are making more money selling than they are from cotton or polyester blankets. You can also sell custom-made blankets by teaming up with one of the many print-on-demand companies out there and letting new customers build their own.
You can sell items online like blankets through a paid search strategy. Run ads on Google for keywords such as “wool blankets” or “fleece blankets,” which generate 40,500 searches and 49,500 searches, respectively. Depending on what type of blanket you sell, you can also target more specific keywords, such as “wool camping blanket” or “blue and white throw blanket” to narrow in on higher-intent buyers.
For social media, you can create video content to show off the benefits of your blankets. And show other creative uses for them besides just keeping you warm in bed. You can also run seasonal giveaways to promote new blankets and bestsellers. Or run Facebook ads for people in the market to buy a new blanket.
6. Yoga and pilates mats
Yoga mats have been selling well for a while now. Due to the growing popularity in yoga and rising awareness of its health benefits, the yoga mat industry is estimated to reach $17.3 billion by 2025.
Google Trends confirms this uptick in interest.
There are 191,000 monthly searches for yoga mats, proving the industry’s popularity. Newer search interest is popping up for eco-friendly and non-toxic yoga mats, which are expected to grow faster over the coming years than traditional polyvinyl chloride (PVC) mats that harm the environment.
When marketing top-selling items like yoga mats, pay attention to what your target audience is looking at on social media. For yoga-goers, the trend leans into bright and natural lit spaces with a more organic feel.
Take photos of people using your yoga mats in a minimal and calming space—whether it be your living room or home office. Post them on social media channels like Instagram and Pinterest. Then, team up with influencers in the space to help promote your products organically. Consider providing yoga routines on platforms like Instagram and YouTube to help attract the right customers.
If you want to run ads but have a limited budget, consider the seasonality of yoga mats. Good times during the year to market yoga mats could be:
- “New year, new me” season in January and February
- Early summer in June when the outdoor lifestyle trend starts
- Gifting season in November and December
You’ll likely want to explore Facebook ads to send traffic to your website and drive sales during peak buying seasons. If you want to expand your product line, you can easily find new yoga apparel and accessories to sell using a product sourcing app.
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7. Kayak accessories
Kayaking just keeps growing in popularity year over year, with around 11.3 million recreational kayakers in the United States, with a CAGR of 12.9% per year through 2021. Kayak accessories—such as sun shades, tail blowers, seats, paddles, and dry bags—improve a trip’s safety and performance.
According to Google Trends, kayak accessories trend in pre-summer months, then pick up again after the holiday season.
If you run an outdoor sports shop online, there are plenty of ways to market kayak accessories:
- Share kayaking adventure stories on your blog
- Create guides for popular kayaking areas
- Make product demos and customer video testimonials
- Use Instagram tags and stickers on Instagram Stories to let people buy easily
- Run Facebook ads to Messenger and show curated offerings
Another focus is Google Search. With nearly 33,100 people searching for “kayak accessories” online, you can target ads to high-intent shoppers and send them to your store to purchase.
8. Jigsaw puzzles
Jigsaw puzzles have been a popular pastime activity since the 1760s. They’re a great way to relieve stress and create something beautiful. Today, artists and companies are exploring new and fun ways to reimagine the jigsaw puzzle.
With 823,000 average monthly searches for the term “jigsaw puzzle,” it’s clear they are making a comeback in the 2020s. Google Trends shows an immediate spike in interest after government mandated lockdowns due to COVID-19, following a steady trend forward.
According to one global research study, the jigsaw puzzle market sits at around $9.1 billion today, and expects a growth CAGR of 15.1% by 2025. The main driver (besides being stuck at home in quarantine)? Parents’ preference to give their kids toys that are fun and increase knowledge and innovation.
When it comes to promoting jigsaw puzzles, you’ll likely want to start by deciding on a few niches, such as kids puzzles or wooden puzzles. This will help you target ads to the right people. You could also start a social media campaign to repost completed puzzles from recent customers. Or run a contest to give away free puzzles to grow your email or Messenger marketing subscriber lists.
Customer reviews are always a smart move for selling items like puzzles online. Testimonials can help shoppers decide if the product is perfect for them and encourage a sale.
9. Kitchen and dining room furniture
There’s been a growing trend in searches for “kitchen furniture” and “dining room furniture” in recent months. People are spending more time at home and looking to spruce up their living spaces. Google Trends shows these two categories reaching peak interest over the next month, so if you’re looking for winning products to sell, act fast.
The term “kitchen furniture” generates 49,500 searches per month, with related keywords like “table sets” and “kitchen chairs” reaching 110,000 and 60,500 searches per month, respectively.
While “dining room furniture” only generates 40,500 searches per month, there are many variations you could go also target with an SEO strategy, including:
- Dining room sets: 201,000/mo
- Dining room chairs: 135,000/mo
- Dining room tables: 110,000/mo
- Small dining room sets: 8,100/mo
To market furniture products, you’ll want to run Google Shopping ads for dining furniture related keywords.
You can create a blog with interior design tips and tricks with links back to your products. Then, run retargeting ads to your blog traffic on Facebook or Google.
When running ads, try to target longer-tail keywords based on your product description, like “rustic wood dining table,” or “small kitchen table and chairs,” to attract customers who already know what they want. If you show up in front of them, they’re more likely to buy from your ecommerce store.
10. Rugs
One recent trending product cropping up this quarter is rugs. Similar to other trending products in the home decor department, we’re probably seeing an increase due to the recent work-from-home trend. Area rugs bring together all the elements of a room and make spaces more cozy and welcoming.
Google Trends shows the search term “rugs” hitting peak interest for the first time in five years.
The search term “rugs” is generating 673,000 searches per month, with related terms “area rugs” bringing in 246,000 searches per month and “rugs for sale” generating 90,500 searches per month. There are also many rug types and styles available to sell, which gives you a lot of new product opportunities as you expand your line.
Start by narrowing down what kind of rugs you want to sell—braided, outdoor, shag, area rugs, etc.—then promote your rugs on popular home decor blogs. You can reach out to them online and ask them to link back to products on your website from round up articles. People are more likely to buy when they come to your site through an external blog post than an ad. Then, run retargeting ads to people who viewed the product but didn’t buy to win back the sale.
Another option is partnering or collaborating with interior designers to help promote new products to their audiences. If a product recommendation comes from a trusted source, shoppers are more likely to buy.
11. Board games
Board games are another one of the most popular products to sell in 2020. They’re an easy way to get the family together to laugh, relieve stress, and lower screen time. The term “board games” gets 673,000 monthly searches, and “board games for kids” and “board games for adults” get 60,500 per month and 33,100 per month, respectively—so it’s a heavily searched product.
According to Google Trends, search volume typically peaks around the holiday shopping season but gained extra attention this year between March and June. Expect these trending items to gain interest again in the coming months, based on past trends.
To promote the bestselling products online, like board games, become an active member of forums and Facebook groups to share your skills and insights. Building community in niche markets like these will help you reach your target audience faster and easier. Get featured on round-up articles for the best board games or become a host on podcasts in the industry.
If you want to run Facebook or Google Shopping ads, consider targeting key cities with ads for breakout games like Exploding Kittens, Gloomhaven, Codenames, and other top trending products (hint, check Google Trends!). Google Trends tells us that the top US states searching for board games are Utah, Wisconsin, Iowa, Minnesota, and Nebraska.
12. Laptop skins
Laptop skins are one of those random trending products that become popular every few years and can drive incredible profits while the trend is hot. In this case, laptop skins had their claim to fame in 2009, 2016, and again in 2020.
According to Google Trends, the search term “laptop skins” hit peak interest in early August, dropped 14 points, and is now trending back up near peak interest.
Search volume for the term “laptop skins” gets around 33,100 searches per month, according to Keywords Everywhere. People are also narrowing their search by computer type, with phrases like “laptop skins for dell” and “laptop skins for hp” getting 2,900 and 6,600 searches per month. These top trending products give you a ton of opportunities to target different customer segments based on their laptop brand and drive sales.
Promoting this trending product with Google Ads may be profitable. Countries you can choose to target, based on Google Trends are Pakistan, South Africa, India, Australia, Canada, and United Arab Emirates. If you prefer to sell in the United States, the areas to target first would be District of Columbia, Iowa, Virginia, Connecticut, and New York.
Time to get selling
These are some of the trending products in 2020, but there are so many more to choose from when deciding what to sell on Shopify. Finding product trends is only one part of the equation. The real secret is figuring out how to market them.
If you’re interested in hands-on training that walks you through the process of starting an ecommerce business around a profitable niche and finding the right products. One entrepreneur will share how they grew one of their businesses to over 8,000 unit sales per year, along with the marketing tactics that worked (and the ones that flopped).
Let us know in the comments what products you plan on selling on your store. Happy selling!
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