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The Future of The Mobile App Industry:
Mobile app development is a fast growing industry. As the number of mobile and smartphones increases day by day, businesses are developing innovative mobile apps to attract their target customers. Using a mobile app to reach customers is ideally suited for large and small business. You can easily keep your audience engaged and interested when you use mobile apps for business. Our mobile devices have become a part of our lives. Almost everyone uses mobile apps for something: whether it’s playing games, ordering food, getting weather updates, or social networking. Companies can use mobile apps to reach their customers, increase their sales and revenue. Research has shown that 46% customers have paid for apps.
The future of the mobile app industry is very bright. It is a great idea to develop a cross-platform application in order to reach your customers.
Many developers will be dependent on stepping up their apps through personalization
Through sophisticated tools designed for gathering and analyzing in-application data, app developers are paying closer attention than ever before to the customer’s choice, and are much more empowered to tailor communications to boost the usage of the application, as well as drive conversation. There is a big boost in app install advertising content from social media sites such as Facebook, Twitter, and Tumblr. Since app marketers increase confidence in gaining quality customers with ads, however, in the future, it will need to optimize marketing use with re-targeting lapsed customers based on in the app.
eMarketers are predicting that YouTube will be a major platform for app users
With the beginning of video previews in the app store, as well as the roll out video advertising, products, the future will see the adoption of videos designed for app marketing. However, app developers will need to re-purpose application previews, create video in support of their apps, and leverage the power of video on social media channels. It is predicted that mobile will definitely capture a considerable share of whole eMarketing expenditures.
The world of technology is changing
Smart watches and fitness trackers are two examples of how mobile technology is changing. The internet for things (IoT) has allowed for technologies like remote control of home appliances, heating and security systems; there is no doubt that things like this are the future of the IoT. From innovations like a connected car, health monitors, Google glass, fitness trackers and latest smart watches, the future of mobile application seems to integrate them perfectly into all aspects of our lives. The future of mobile application development is not just about mobile phones and tablets. Actually, we’re heading right into an era of cloud computing powering smart-everything. Mobile app development for the IoT will be better in the future. With the growing popularity of Android Wear and the smart watch market, we will see movement away from phones and tablets.
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How much does it cost to build an app?
Just like the cost of building a house, there are a plethora of factors that will help us answer the key question: How much does it cost to build an App?
- Who is the audience for your App?
- What features will the App have?
- Are there similar Apps that attempt to satisfy similar objectives of your target audience?
- Which platforms are you looking to develop your App for (iPhone, iPad, Android, etc.)?
- Does your app need to work with other services? For example, does it pull data from web sources, does it need to work with a website, is there a commerce/merchant account component, etc.
- Have you created any materials such as a business plan, written summary of your App, flowcharts, artwork/logos, mockups of screenshots, etc.? At this early stage of discussions we do not suggest you send us these pieces of information, but we would like to understand how far along you are in the conception and design of your App.
- How many people do you believe will be using the app initially, after the first 6 months, after the first year, etc.
These are just a few questions that need answers before determining the cost of an App. The APP Company offers an industry leading App Platform that works for the majority of our customer needs. It requires no programming and produces native Apps for both iPhone and Android for just $149/month. If you have a WordPress site we can pull all of your posts, pages and theme/plugin information right into the App using our free WordPress plugin.
Custom Apps start as low as $1,000- $5,000 using proprietary technologies we have built and can repurpose for your brand and then we have custom Apps that will cost anywhere from $20,000 to over $100,000 that involve several months of custom programming and features.
In our experience, any good custom App will cost a minimum of $20,000, but your App can likely be developed on one of our existing platforms, and if so, the cost can be considerably cheaper and the time to market will be greatly reduced.
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SHEHZAD QURESHI
ENTREPRENEUR & GROUP CEO
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